Mar 282013

Apple’s iPhone launch causes more sensation among consumers than the Korean electronics giants Samsung’s Galaxy S4, as a quick look at Twitter activity during the two tech giants’ flagship device announcements shows the latest iPhone 5 netted five times more as many messages compared to the Galaxy S4, says one analyst.


That study, done by Investing Analytics, showed that the iPhone 5 was mentioned in more than five times the number of tweets than the Galaxy S4 on the same post-launch time period. The S4 has draw greater attention than Samsung’s previous releases, but the numbers is far less than that of Apple’s traditionally high metrics.

“We believe a Twitter analysis of tweets about the iPhone 5 launch compared to the Galaxy S4 launch demonstrates that the iPhone continues to hold more mass appeal with consumers,” said Piper Jaffray analyst Gene Munster in a note about the data set.
“We believe this demonstrates that while interest in the Galaxy S4 is growing, Apple continues to hold a meaningful lead as the smartphone with the broadest consumer appeal,” analyst Gene Munster added.

The actual tally during that time period was about 2.4 million tweets about the iPhone 5, whereas Samsung’s Galaxy S4 racked up around 440,000. Even so, Munster says the majority of the tweets about Samsung’s product (81 percent) were positive, up from the iPhone 5’s 73 percent.
While, whether all this is a precursor to the strength of Samsung’s S4 sales is totally unclear. Apple took the wraps off the iPhone 5 last September, whereas Samsung unveiled the Galaxy S4 at an event in New York earlier this month.

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Features of Samsung’s Galaxy S4 — Samsung’s device, which is a follow-up to the popular Galaxy S3, sports a higher-resolution 5-inch display, faster processor, and better cameras and battery than its predecessor. The phone also has a sensor that lets users move their hands to the left or right to scroll between different websites they have opened or through songs or photos in an album without having to touch the phone, designed to make it easier to change the song playing.

In addition, the phone will enable users to hover a finger over an email inbox or a photo gallery to get a glimpse of more details of what’s in the email or which photos are in an album. Another feature includes the option to automatically put a copy of details from a photograph of a business card into the phone’s contacts database or call a number in the business card.

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